An entertaining energy bar company that offers healthy and good tasting energy/ protein bars with Guarana caffeine and vitamin B12 for that needed boost. Our logo embodies the hunger reaper that many people dread during the day. A DeathBar will protect you from the hunger reaper!
Our diabolical mission is to get more people to eat healthier energy bars for their afternoon pick up while being entertaining and giving back – trying to kill hunger by donating a portion of every bar profit to a charitable organization trying to help those with food insecurities.
DeathBar energy bars, kill your hunger.
Energy bars are supplement bars that provide energy as well as nutritive value and food benefits. They contain carbohydrates, fats, and proteins, which help to provide immediate energy and are frequently used as a meal replacement. The protein and added carbohydrates in the bar can provide the energy one needs to get through a workout or even just the rest of the day. The North American energy bar market experienced over $1.6 billion in sales in 2021.
Our target market will be people who want a quick and healthy snack, – looking to fill a gap when they reach for that afternoon pick-me-up. U.S. candy bar sales exceed $6 billion per year and to convert a small percentage of that market would be our diabolical mission.
The bar recipe will have moderate protein, with higher carbs, Infused with Guarana caffeine, B12 (as cyanocobalamin) and good tasting. Non GMO, no artificial flavors or preservatives, “All natural”, and no chalky aftertaste like many protein bars do. This nutrition combination will give people the needed burst of energy and could even serve as a protein meal replacement. The bar will be single extruded high density dough style.
We’ll partner with a contract manufacturer to produce the bars and partner with an ad agency to help us build the DeathBar brand, website, and run the viral social marketing. Our products will first be sold online through our website and Amazon, then everywhere from supermarkets and gyms to convenience stores. An initial crowdfunded campaign, to gauge interest, will be considered.
Branding will be an irreverent challenger brand that will seek to build brand loyalty through funny and entertaining messages through social media platforms. Customers will be invited to “join the undead” and flavors will have names like Piercing Peanut Butter and Creepy Chocolate Chip. The company will offer a variety of branded merchandise as well, like hats and T-shirts.
Being an irreverent brand and “deathmericals” to advertise how to thwart the “hunger reaper” who seeks out groggy people in need of that 2pm energy boost. Funny and irreverent ads like that will entertain while getting our message across that DeathBar gives you energy and kills hunger.
Our visual identity should be a huge competitive advantage, especially on the internet. In an age of memes, trolling, and ridiculous online humor, DeathBar will fit right in. Our branding will make us stand apart in a crowded energy bar and nutritional bar market and emphasize the benefits of our Guarana caffeine and vitamin B12 bars. We’ll make eating energy bars cool and more acceptable to a broader customer segment.
We built it to disrupt it.
So the next time your energy drops, remember:
The Hunger Reaper is coming.
But so is DeathBar.
