12 Benefits of Guarana 

Guarana is a plant used medicinally by Amazonian tribes for centuries. It’s found in many energy and soft drinks and may have benefits such as helping reduce fatigue, boost brain health, and protect the heart. Guarana is a Brazilian plant native to the Amazon basin. Also known as Paullinia cupana, it’s a climbing plant prized for its […]

9 Health Benefits of Vitamin B12, Based on Science

Vitamin B12 plays a key role in many aspects of health and may support bone health, red blood cell formation, energy levels, and mood. Eating a nutritious diet or taking a supplement can help ensure you’re meeting your needs. Vitamin B12, also known as cobalamin, is an essential vitamin that your body needs but cannot […]

Irreverent Brand Naming

There are between 12 – 24 million ecommerce sites out on the wild web. How do you stand out in your space, especially when you have to fend compete with the big guns?  Challenger brands have one goal in mind: to bring change to their industry. Sure, they might be punching above their weight – […]